what is more useful google keyword planner VS MOZ Toolbar?
I wish Moz Keyword Explorer wasn’t borderline useless for Local SEO. I’m sure Russ or another Mozzer will say it gives you local search volumes, but that is only kinda true and only then when you explicitly Geo-locate with the city/Geo in the query. Unfortunately, that is not good enough, local search volumes and local keyword idiosyncrasies are critical in local search.
At amazon 2016 I had the chance to talk to Russ about this very issue. He hinted a potential new tool and/or upgrade that focuses heavily on local keywords.As far as a release date or update, that I do not know.
Think that looking at just Moz and Google Keyword Planner isn’t very relevant at this point. I’m not sure where SEM Rush gets their search volumes from, but, assuming those are accurate, they’re the leader now in my opinion.